While a particular car or motorcycle choice may say something about its owner, paint completes the personalization of that vehicle. Paint makes it individual, unique. It tells us something about the owner, and how they want the world to see them. A guy jumping a motorcycle over thirteen semi-trucks is not a wallflower. He’s not gonna ride a brown bike. His paint job is going to be as bright, loud, swaggering and over-the-top as his personality. Paint is personal.